UPS Super Bowl Commercial

Sunday early morning local news program. The stadium crew is busy setting up chairs in the middle of Investco Field.

News anchor: … and preparations are underway for what is expected to be largest single event at Investco Field…

(Quick Channel Change)

Mid-morning: News reporter standing next to the highway at I-70 and the Kansas border. Eighty percent of the vehicles going west are UPS trucks, both delivery and feeder trucks.

Reporter: …here on I-70 at the Kansas border since dawn. As you can see behind me, a majority of the vehicles passing by are the familiar brown color, and it shows no signs of letting up…

(Quick Channel Change)

Noon: News reporter in the control tower at Denver International Airport. Outside UPS planes are parked everywhere on the tarmac. Three lines of planes in the sky can be seen on the approach. The radar shows a solid line of planes in the air ready to land. In the background an air traffic controller is giving direction to countless UPS flights.

Reporter: …from the main control tower at Denver International Airport. Usually a quiet time for the airport, this Sunday afternoon controllers are busy directing planes and finding space on the ground for all this incoming traffic. Fortunately, the three parallel north-south runway configuration allows concurrent…

(Quick Channel Change)

Dusk: News reporter at one of the entrances at Investco Field. The parking lot behind her is filled with UPS trucks of various sizes, some of which are still in the process of parking. A steady stream of UPS drivers are the only ones entering into the stadium.

Reporter: …everywhere I look I see more and more brown. Delivery trucks of all sizes and even the big 18 wheelers are quickly taking every available parking spot.

Switches to helicopter footage showing the stadium and surrounding parking lots. All are filled with different sized UPS trucks and drivers walking towards the stadium. The highway and most nearby roads contain mostly UPS trucks.

Reporter: I’ve just received a parking update. All Investco Field parking—FULL. Pepsi Center lots—FULL. Auraria campus and Coors Field—ALL FULL. Officials are requesting that drivers…

(Quick Channel Change)

Evening: News reporter inside Investco Field. The stadium seats and the entire field are all filled with UPS drivers finding their seats with the exception of a small square shaped stage in the middle of the field with a single microphone on a stand on the edge of the stage. The crowd is talking amongst themselves creating a high energy level.

Reporter: …standing room only here inside the stadium. We have gotten word that the ceremony will begin momentarily. The latest official attendance is 91,312 with a few latecomers trickling in the gates. This is by far the largest single event to be held at this stadium.

The audience lights start to dim and two dozen spotlights around the stadium light up the stage.

Reporter: It looks like things are starting up. We are going to try and get a close-up now.

The camera zooms into the stage. The crowd quiets down surprisingly quickly. A small girl wearing a dress walks up to the microphone clutching a doll and a small book. The microphone is a little bit too high on the stand, so she has to reach up on her tip toes to get it. She puts the microphone to her mouth, hesitates a second, and says, “Thank you Santa.” Then, not sure what to do, she looks around, sets the microphone on the stage, and runs over to her mother waiting for her on the side of the stage.

The entire crowd starts clapping and cheering wildly. They all rise to their feet to give her a standing ovation. Then it fades out to brown and says “What can brown do for you?”